New York Times Launches New App with Dedicated Editorial Staff
The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces...
View ArticleThe New York Times in Production Pact with IAC’s Vimeo
The New York Times is expanding its video production with some 30 series and has syndication relationships in place with AOL, YouTube, NDN and Yahoo. Now it is has a joint production project with a...
View ArticleNew York Times VR App Has ‘600,000 Users’, Wins Cannes Award
CANNES — It’s not even a year since The New York Times, a stalwart of text publishing, bowed a virtual reality app for VR-enabled mobile phones, showcasing reporting in 360 degrees. Already, NYTVR has...
View ArticleCheddar Expands Presence In TV Bundles, Steinberg explains
HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans...
View ArticleY&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting
Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the...
View ArticleNew York Times’ Sara Badler: Taking The Direct Programmatic Sales Route With...
Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct...
View ArticleEcommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals:...
Retailers and ecommerce companies have joined verticals like high-end fashion and luxury in embracing programmatic digital advertising buys, increasingly attracted by audience guarantees. “Ecommerce...
View ArticleNews Business Needs Both Advertisers & Subscribers: NYT’s Howard
Five years ago, in an excoriating and self-flagellating internal report, The New York Times gazed hard at its navel – didn’t like what it saw. “We are not moving with enough urgency,” said The New York...
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